Oseon Conversations has won the PR and online communications brief of Frankfurt-based real-estate agent immoXpert. immoXpert has commissioned the communications consultancy with trade and consumer PR for their office concept “ofedis”. ofedis was launched nationwide at the commercial real-estate tradeshow Expo Real in Munich, this week. Oseon Conversations will also develop a sustainable online communications strategy for the new client, utilising selected social media channels.
immoXpert is a specialised real-estate agent for residential and commercial properties and has piloted a new office marketing product designed to fill vacant office buildings in the Frankfurt area. Under the brand „ofedis“ immoXpert brokers small offices without the usual long-term contracts. The main target group for ofedis offices are companies looking for flexibility when it comes to adapting their office size to their growth. Oseon Conversations was now tasked to communicate immoXpert’s success in their home region to building owners and asset managers everywhere in Germany. As immoXpert is set for expansion, the communications programme is designed to support the company in a sustainable fashion.
„Working for immoXpert is very exciting. Not only is ofedis a product that fills the gap between home offices and large offices with long-term contracts. The company’s management is also very open to innovative online strategies that can help reach their audience without the intermediation of tradional press”, explains Oseon Conversations founder Tapio Liller.
„In and around Frankfurt ofedis is already a roaring success. Now, we want it to grow nationwide”, said Matthias Lorenz, head of immoXpert’s Frankfurt branch and inventor of ofedis. „For this week’s trade show Expo Real in Munich, Oseon Conversations has already generated strong interest from industry trade publications. As a next step, we will directly address potential tenants with ofedis and the theme of flexible office concepts. Among other things, we will launch a blog that Oseon Conversations is developing an editorial plan for.“
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