27.01.2010 – Oseon Conversations has taken a head start into 2010 with a new client and now works for Veeam Software. The company with US headquarters in Columbus, Ohio and EMEA headquarters in Reading, UK, develops and markets management solutions for virtualised IT infrastructures and gave the PR brief to the Frankfurt-based communications consultancy after a competitive pitch. Oseon Conversations supports the software vendor with its expansion into the German-speaking markets in Germany, Austria and Switzerland.

„Virtualisation“ is a state-of-the-art IT technology that collects the computing and storage capacities of a large number of computers in an organisation regardless of their actual location and redistributes them on demand. This method helps enterprises better utilise their hardware and cut maintenance costs. Veeam Software develops backup and systems management solutions that are being used in conjunction with virtualisation and management products from VMware, Microsoft and HP. With Veeam’s help, IT experts can get a better picture of the utilisation and security of complex virtualised infrastructures and solve problems more quickly.

As a first step, Oseon Conversations will introduce Veeam Software to IT trade journalists. A complementary social media programme directly targeting virtualisation experts is planned as Veeam Software gains traction in the region.

“Virtualisation is one of the fastest-growing segments of the IT market in Germany and worldwide”, said Tapio Liller, founder and managing director of Oseon Conversations. “Despite the current recession, companies invest in more efficient information technology. In this context, Veeam Software wants to be the vendor of choice with virtualisation specialists. We are building the necessary media presence through a PR programme tailored to address system administrators and IT decision makers.”

„Since our foundation in 2006, we have been growing at over 100 percent year-over-year. Still, we have merely scratched the surface with regards to the potential market volume for our products”, explains Carrie Reber, Vice President Worldwide Marketing at Veeam Software. „With Oseon Conversations in Germany, we have found a knowledgeable and experienced agency partner in one of our key markets who will drive our communications and strengthen our presence with IT decision-makers.”

(Photo credit: “Server room” licenced under Creative Commons by-sa torkildr)

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